Our company was officially established as a limited liability company (PT) in 2023. Prior to that, our brand had already existed and operated in the Indonesian market under individual ownership. As the business grew, we decided to transform our licensing into a PT structure in order to expand our market reach across Indonesia.

BUAS is an acronym for “Bukan Anak Sultan,” which reflects our identity—we are not born into privilege. However, driven by bold ambition and high dreams, BUAS represents our determination to compete fiercely, outperform our rivals, and pursue company acquisitions through hard work, strategy, and relentless growth.